Happy Campers vs KuKu Campers

Happy Campers operates Iceland's largest fleet with over 200 vehicles, organized into three broad tiers: budget EX vans that trade newer condition for lower price, standard campers with updated equipment, and dedicated 4x4 highland campers built for F-roads and winter travel. KuKu Campers, operating since 2012, structures its fleet across categories A through I plus a separate 4x4 lineup, spanning economy, standard, premium, and 4x4 segments. Both operators cover the budget-to-highland spectrum, but they organize and present their options differently.

The two vendors diverge notably on what comes included with a booking. Happy Campers packages most essential gear into the rental: sleeping equipment, cooking supplies, a cooler, heating, power access, water containers, and Wi-Fi are all trip-ready on standard and 4x4 tiers. KuKu Campers includes heating and furniture as standard but treats sleeping gear, Wi-Fi, and several kitchen and power items as add-ons or items with caveats depending on the vehicle category. Travelers who prefer a turnkey setup will find more bundled with Happy Campers, while those who want to customize their gear list and potentially save on items they already own may appreciate KuKu's a la carte approach.

On the insurance and policy side, KuKu Campers stands out for its unusually detailed, a la carte insurance menu that lets renters select specific coverage types individually, along with explicit per-vehicle F-road permission documentation. Happy Campers includes basic CDW with every rental and offers a free cancellation policy requiring just 24 hours notice, whereas KuKu charges a flat EUR 100 cancellation fee. Happy Campers also provides pickup from both Keflavik Airport and Reykjavik with a free airport shuttle, while KuKu Campers operates exclusively from Keflavik Airport.