Rent.is vs Lava Car Rental

Rent.is, founded in 2012 near Keflavik Airport, positions itself as a one-stop shop for campervan renters who have not yet narrowed down their vehicle type. Its fleet spans approximately 18 model lines across compact campers, 4x4 roof-tent vehicles, Crosscamp models, California-style vans, and full motorhomes. This breadth means a solo traveler, a couple, or a family of four can all find a purpose-built option under a single booking flow. Renters heading to highland F-roads have 4x4 options, while those prioritizing living space can step up to a motorhome.

Lava Car Rental, established in 2016, is primarily a car-rental company that extends into the campervan segment with a single offering: the Renault Kangoo Campervan, a 2024-2025 automatic 2WD unit sized for two. The fleet is narrow by design rather than limitation — Lava bundles TPL, CDW, SCDW, and gravel protection into the base rate, aiming for a straightforward booking experience with fewer decisions. The trade-off is clear: there is no 4x4 option, no larger van for groups, and no motorhome tier.

Both vendors operate from Keflavik Airport with shuttle or proximity-based pickup, offer unlimited mileage, and provide free cancellation with 24-hour notice. Where they diverge is in equipment completeness: Rent.is rates as trip-ready across most categories including sleeping gear, while Lava Car Rental carries caveats on sleeping and cooking equipment that renters should verify before departure. On the review front, Lava Car Rental has accumulated a larger volume of Google reviews (4,736 at 4.6 stars) compared to Rent.is (1,549 at 4.3 stars), though Rent.is holds a higher Trustpilot score (4.7 versus 4.2). Both review profiles reflect established operations with substantial customer feedback.